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Ursula Sunshine Assaid
 June 5, 1977 - September 25, 1982
Ursula Sunshine Assaid was proudly name by her father to spell out
USA. Ursula lived only five short years before her mother stood by
and watched as her boyfriend tortured and beat Ursula until she died.
The torture took place over several days and her own mother did NOTHING to stop the man from hurting her.

Susan Assaid watched as Donald McDougal forced her daughter to go
a week without water, food or sleep. Ursula was forced to sit outside
and not eat, drink or use the bathroom. If she had an accident, she
was beaten and forced to walk around the house with her soiled
clothing on her head. 

Ursula was fed sandwiches made of two pieces of bread with soap in
the middle. She would be forced to march around the the house and
recite the alphabet over and over. If she missed a letter or hesitated
in any way, she would be beaten again. At the end of the week long
torture, Ursula would be beaten to death.

After she died, her little body was stuffed into a duffle bag along with
some weights and tossed into a drainage pond. Neighbors wondered
where the child was and when they asked, they were told that she was with her father. People had no reason not to believe that. Eventually,
the body was discovered and the horrible truth was revealed.

Donald McDougal would later talk about how he had been abused by
his father who used to drive him around in the car all day and not
allow him to use the bathroom.

Donald McDougal was arrested and charged with second degree
murder. Susan Assaid was arrested and charged with manslaughter.
Each of them was convicted and Donald was sentenced to only 34
years in prison and Susan was sentenced to 15 years, of which she 
would only serve five years would then live in California.

In 1988 legislation was introduced that would specify that child abuse
resulting in death, would be punishable by death. In 1992, the
States Attorney, Mr. Wolfinger, became aware that Donald was about
to be released due to prison overcrowding. Mr. Wolfinger and some
residents of the community campaigned to and were successful in
stopping him from using sentence reducing credits to get out. The
rule was changed by the Department of Corrections and affected
about 6,000 prisoners:

''McDougal was the poster boy"
Mr. Wolfinger said of the effort. 

When the possibility would come around, through parole hearings, 
that Donald could be released from prison the town was outraged by
the fact that he could be set free. On a radio show called "The Russ
& Bo Show", Russ Rollins, who admits that show is usually about beer and women, changed it up and talked about the death of Ursula. It
had been 14 years since she was murdered by Donald and for several
hours the show talked about it.

Taking phone calls and speaking about the torture Ursula had suffered through at the hands of Donald, Russ decided to have a moment of
silence for the little girl at 8:50, the time of her death:

"Dead air on a radio program is strong"
Russ Rollins

Donald had been placed in protective custody at the Avon Park
Correctional Institution after it was reported that someone had called
the radio show and offered $1,000. to anyone who would kill him.
The radio station as well as hosts of the show insisted there was never any such offer. Donald was released from protective custody after five days, at his own insistence. 

Arba Earl Barr was listening to the program that night, he was doing 114 years for assault and robbery. On October 1, several days after the show aired, Arba was in the prison yard with over 200 other 
inmates. After dinner, Arba took the steel post which was usually used in games of horseshoes and beat Donald McDougal to death  with it.

Years later, a book would be written about the case. "Death From Child Abuse . . . and No One Heard'' was written by Eve Krupinski and Dana Weikel. A couple of years later after a woman named Valerie Baumgart read the book, her concern about the child caused her to
do some checking and she found that Ursula's ashes had never been
claimed by anyone and they had gone unburied. Now a Sheriff's 
Deputy, Valerie started a campaign to get Ursula buried in the local
cemetery:

''She had been abandoned in life and abandoned in death 
and it was like she kept haunting us. It was like she was 
saying to us, 'Don't forget' '' 
Valerie Baumgart

Arba Earl Barr was in court and the public defender said that he didn't
know if the broadcast had influenced him in killing Donald. Eve
Krupinski said that to blame the radio station for the death would be
ridiculous:

"Russ and Bo and Dirty Jim get a little far out, but it wasn't 
their words or the words of the callers which killed that 
man. They were just a vehicle for airing the anger'' 
Eve Krupinski

Valerie Baumgart said that the interest in the case of Ursula had been
popular long before the radio show had aired:

''This is an old case and not about talk radio. He should 
have been executed legally, but maybe this, what 
happened, was Ursula's cry to us all along.'' 

For information about preventing child abuse in the state of Florida, click the links below. If they can't help you, ask for someone who can. NEVER give up looking for help for an abused child!

Department Of Children And Families

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Call this number to report child abuse ANY WHERE in the United States!
1-800-4-A-Child  1-800-422-4453





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